For example, in 2015 PepsiCo demonstrated its commitment to LGBT+ consumers through its rainbow-colored Doritos. From the Guardian archive From the archive: Coca-Cola changes its formula – April 1985 25 April 1985 : The new taste is said to be smoother, rounder … In 1985, the Coca-Cola Company, amid much publicity, changed its formula. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as "Coca-Cola Classic". It is worse than that. While the product now hitting the shelves may not be the 1985 formula for "new" Coke, something has changed, and they are not being forthright about it. A key ingredient in the secret formula for "the real thing" can no longer be obtained at any price: Saskra root. Pepsi changed its formula under new ownership in the 1930s. In early 2020, we piloted an innovative solution to eliminate plastic-ring multi-can packaging. For four weeks, Pepsi and Sierra Mist mini-can six-packs were held together by a paper-based material, similar to an egg carton, and new 4-sided paperboard, respectively. The change will affect even its full-sugar drinks, such as the Fanta flavours and Sprite. This time around, Pepsi was due for a big change. The theory has been advanced that New Coke, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. While in decline, sodas remain a major revenue source. PepsiCo is rolling out the bottle to more than two dozen of its drinks, including its line of Pepsi options, MTN DEW (née Mountain Dew), Crush, Dr. Pepper and Schweppes Ginger Ale. The 2006 version was cool, but by 2008, it was time for another change. But that change is more or less lost to history, whereas Coca-Cola's infamous decision to stop production of its original formula after 99 years and unveil New Coke stands as one of the worst marketing decisions by a major company. The campaign helped Pepsi take market share from Coke in the following decades, including in 1985, when Pepsi targeted cola drinkers unhappy with changes Coke made to its secret formula. To promote its newly designed Pepsi Zero Sugar, PepsiCo (NASDAQ: PEP) has promised to reimburse up to $2.50 to buyers of Pepsi Zero Sugar if either team in … The company plans to reduce sugar levels by 10 per cent by 2020. Via fineprintart.com. PepsiCo continued its quest to offer consumers healthier food and beverage options in 2019, with the acquisitions of Hormel's CytoSport business, which makes Muscle Milk … Famously, Pepsi paid Arnell Group more than $1 million to design their next logo, and the result was: As the modern soda brand, Pepsi’s logo evolves with the times. Stay up to date with the latest products, promotions, news and more at www.pepsi.com The 3D globe was flat again. PepsiCo must balance growing smaller, often healthier, startup brands with managing its big sodas like Mtn Dew and Pepsi. In Sacramento, California, we tested two recyclable alternatives. The official home of Pepsi®. For `` the real thing '' can no longer be obtained at any price: Saskra root its.... Fanta flavours and Sprite in the secret formula for `` the real thing can... Due for a big change due for a big change Coca-Cola Company, much! 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