Is the coffee giant's mermaid (actually, a siren) strong enough to stand on her own? Starbucks use the mermaid as their logo - although Starbucks actually officially call it by it's proper name - a Siren, not a mermaid. At the same time, a certain mystique surrounds the trademarked image and the unusual mermaid like figure at the center of the logo. She’s a little more modest today than in the ‘70s. The first Starbucks store was located in Seattle at 2000 Western Avenue from 1971–1976. And then, in 2011, the company completely removed the words "Starbucks Coffee" from its logo. However, some brand experts have criticised the move. How a Topless Mermaid Made the Starbucks Cup an Icon. Whether you drink it black, with cream and sugar, as a latte or a cappuccino, the need for caffeine is near-universal. The making of Starbucks logo, is in itself a fascinating tale. The Starbucks mermaid doesn't have a name, but her creator does: graphic artist and advertising guru Terry Heckler. This name was inspired by the American classic tale of Moby Dick, and was later changed to Starbucks, a name that derived from Pequod’s chief mate, Starbuck. Just looking at a Starbucks cup doesn’t give much of a hint about what its name means. Emblem and conspiracy theories. What is the meaning of Starbucks? It’s a two-tailed mermaid called, Siren. Oh, excuse me, not mermaid, siren, as the company consistently calls it. Lots of people choose to go to Starbucks because of … It seems that Starbucks is often asked who is the Siren and what is her story? The Starbucks logo also resembles yet another mysterious, and volatile female, Melusine (or Melusina). It came down to a choice between using ‘Starbucks’ or ‘Pequod’, and we probably all agree that Starbucks was the right choice. The Starbucks Mermaid. Brown-Skinned Showgirls, One Legged Tappers, and a Lucumi Ritual Dance. According to ancient mythology, the Siren is a traditional symbol of obsession and death. If a mermaid has legs, it's just a chick. Much has already been written about the Starbucks Mermaid, also often referred to as the Starbucks Siren. It refers to Viking-era Scandinavia. 7. Story of the Starbucks Name. How Much Does Electricians Insurance Cost? In … Name one Starbucks drink more delicious than a Frappuccino… we’ll wait. ... No report on whether it sold as many copies as some other swimsuit issues we could name. Starbucks said that in the future "it's possible we'll have other products with our name on it and no coffee in it". Sorry, your blog cannot share posts by email. The second name was for Gordon Bowker, a writer who at the time was also co-founding Starbucks. At Starbucks, we have always aspired to be a different kind of company. Name one Starbucks drink more delicious than a Frappuccino… we’ll wait. Gordon Bowker had actually wanted to call the company … Starbucks said that in the future "it's possible we'll have other products with our name on it and no coffee in it". Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.As the world's largest coffeehouse chain, Starbucks is seen to be the main representation of the United States' second wave of coffee culture. [Another Starbucks co-founder] Terry [Heckler] also poured over old marine books until he came up with a logo based on an old sixteenth-century Norse woodcut: a two-tailed mermaid, or siren, encircled by the store’s original name, Starbucks Coffee, Tea, and Spice. Founded in 1971 in Seattle, Starbucks has undergone some of the most well-known brand redesigns in history. But a siren is often depicted with two tails. It came down to a choice between using ‘Starbucks’ or ‘Pequod’, and we probably all agree that Starbucks was the right choice. And if there's a chick spreading her legs at Starbuck's, that's the one and only reason to go to Starbuck's. JIG SHOW!? Not many people know this, but the Starbucks logo we see today is a simplified version of the original. We are driven by our mission – to inspire and nurture the human spirit; one person, one cup and one neighborhood at a time. Since the launch of Starbucks in 1971, the Starbucks logo has always been a mermaid. As it turns out, Starbucks is more serious about music than you may have thought. However, some brand experts have criticised the move. Journey Medical Corp Announces New Journey with the Experts Video Featuring David Cotter, MD, PhD, First Bancorp Of Indiana, Inc Announces Quarterly Cash Dividend, 'Clerks,' 'The Walking Dead' Stars Added To Wizard World Virtual Experiences. Venti: Lifemesh Corp Announces Clinic-as-a-Service General Availability, BEYOND GUANTANAMO: Louisiana Candidate for Congress blazes trail to freedom for U.S. political prisoners. Since our beginnings, Starbucks has been […] As of early 2020, the company operates over 30,000 locations worldwide in more than 70 countries. However, unlike the Unicorn Frappuccino, the Dragon and Mermaid Frappuccinos are custom-made by customers or baristas — which means your local hometown barista potentially will have … Starbucks claims that their “Siren” is a storyteller to their brand, carrying the personal meaning of the company with her everywhere she goes. Not many people know this, but the Starbucks logo we see today is a simplified version of the original. Since the launch of Starbucks in 1971, the Starbucks logo has always been a mermaid. The company actually has its own record label called Hear Music. The surrounding text and its double circles have all been removed. Starbucks logo undergoes a redesign that drops its name. AMNH. But it is a great story and very relevant to our main topic here, so I’ll cover the highlights. The only perceivable change has been removing the type, which to me, makes the logo communicate less. Dec 1, 2015 - Many people assume Starbucks' logo pictures a mermaid, which is half woman and half fish. The surrounding text and its double circles have all been removed. The woman in its logo is a mythological siren, so what does that have to do with stars? ALL RIGHTS RESERVED. This subsidiary has over 540 cafés in the U.S. as well as nearly 100 espresso bars, with retail stores and grocery sub-stores in 20 states and provinces and the District of Columbia. Selling some of the most popular and beloved coffee in the world can put tremendous pressure on a brand to maintain a certain image. 7. In the book, the name of the whaling ship is Pequodand the name of the Chief Mate on the Pequod is Mr. Starbuck. With a new store opening every single day, we’re seeing more and more of that famous mermaid logo paired with the bold Starbucks name. Once he acquired Starbucks in 1987, he converted it into a coffee bar, and began rapidly expanding, turning the company into the huge force it is today. In the book, the name of the whaling ship is Pequod and the name of the Chief Mate on the Pequod is Mr. Starbuck. From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. The purple and green Mermaid Frapp was created by Starbucks barista and blogger The Modern Barista, and it's mostly made with vanilla bean, blended blackberries, and matcha powder.. ... No report on whether it sold as many copies as some other swimsuit issues we could name. Starbucks logo undergoes a redesign that drops its name. The original Starbucks logo was designed based on a sixteenth-century Nordic Woodcut”. Starbucks use the mermaid as their logo - although Starbucks actually officially call it by it's proper name - a Siren, not a mermaid. The only detail left of the original is the twin-tailed mermaid—the Siren of Greek mythology. Mermaid statues and mermaid sculptures for sale, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to email this to a friend (Opens in new window), Click to share on Tumblr (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on Pocket (Opens in new window), http://www.starbucks.com/about-us/our-heritage, http://www.starbucks.com/blog/so-who-is-the-siren, http://thewideeyedlegless.typepad.com/blog/2011/09/a-tale-of-two-tails.html, http://www.deadprogrammer.com/starbucks-logo-mermaid/, http://www.fastcodesign.com/1662986/with-eyes-on-world-expansion-starbucks-drops-its-name-from-new-logo, http://www.atlasobscura.com/articles/the-siren-on-your-starbucks-cup-was-born-in-7thcentury-italy, http://whatdoeshistorysay.blogspot.com/2012/07/who-was-melusine-water-fairy-mermaid-or.html, http://idsgn.org/posts/starbucks-reveals-new-logo-drops-wordmark/, https://www.dailycupo.com/starbucks-logo-meaning. 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